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Starbucks - Wikipedia. This article is about the coffeehouse chain. For other uses, see Starbuck. Watch Waxworks Mediafire. Starbucks Corporation. Public. Traded as.

Industry. Coffee shop. Founded. March 3. Pike Place Market, Elliott Bay, Seattle, Washington, U. S. Founder. Headquarters.

Utah Avenue South, Seattle, Washington, U. S. Number of locations. Area served. Worldwide. Key people. Products. Coffee beveragessmoothiesteabaked goodssandwiches. Revenue. US$1. 9.

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US$3. 6 billion[2] (2. US$2. 7. 6 billion (2. Total assets US$1. Total equity US$5.

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Number of employees. Subsidiaries. Websitewww. Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks was founded in Seattle, Washington in 1. As of November 2.

Starbucks is considered the main representative of "second wave coffee", initially distinguishing itself from other coffee- serving venues in the US by taste, quality, and customer experience while popularizing darkly roasted coffee.[4] Since the 2. Starbucks nowadays uses automated espresso machines for efficiency and safety reasons.[4][5]Starbucks locations serve hot and cold drinks, whole- bean coffee, microground instant coffee known as VIA, espresso, caffe latte, full- and loose- leaf teas including Teavana tea products,[6] Evolution Fresh juices, Frappuccino beverages, La Boulangepastries, and snacks including items such as chips and crackers; some offerings (including their annual fall launch of the Pumpkin Spice Latte) are seasonal or specific to the locality of the store. Many stores sell pre- packaged food items, hot and cold sandwiches, and drinkware including mugs and tumblers; select "Starbucks Evenings" locations offer beer, wine, and appetizers.[7] Starbucks- brand coffee, ice cream, and bottled cold coffee drinks are also sold at grocery stores. Starbucks first became profitable in Seattle in the early 1. Despite an initial economic downturn with its expansion into the Midwest and British Columbia in the late 1.

California in the early 1. The first Starbucks location outside North America opened in Tokyo in 1. The company opened an average of two new locations daily between 1. On December 1, 2. Howard Schultz announced he would resign as CEO effective in April 2.

Kevin Johnson. Johnson assumed the role of CEO on April 3, 2. History. Founding. The first Starbucks opened in Seattle, Washington, on March 3.

University of San Francisco: [1. English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker were inspired to sell high- quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans.[1. The company took the name of the chief mate in the book Moby- Dick: Starbuck, after considering "Cargo House" and "Pequod".[1. Bowker recalls that Terry Heckler, with whom Bowker owned an advertising agency, thought words beginning with "st" were powerful.

The founders brainstormed a list of words beginning with "st". Someone pulled out an old mining map of the Cascade Range and saw a mining town named "Starbo", which immediately put Bowker in mind of the character "Starbuck". Bowker said, "Moby- Dick didn't have anything to do with Starbucks directly; it was only coincidental that the sound seemed to make sense."[1. The Starbucks store at 1.

Pike Place. This is the second location of the original Starbucks, which was at 2. Western Avenue from 1.

The first Starbucks store was located in Seattle at 2. Western Avenue from 1.

This cafe was later moved to 1. Pike Place; never to be relocated again.[1. During this time, the company only sold roasted whole coffee beans and did not yet brew coffee to sell.[2. The only brewed coffee served in the store were free samples.

During their first year of operation, they purchased green coffee beans from Peet's, then began buying directly from growers. Sale and expansion. In 1. 98. 4, the original owners of Starbucks, led by Jerry Baldwin, purchased Peet's.[2. During the 1. 98. US were falling, but sales of specialty coffee increased, forming 1.

By 1. 98. 6, the company operated six stores in Seattle[2. In 1. 98. 7, the original owners sold the Starbucks chain to former manager[2. Howard Schultz, who rebranded his Il Giornale coffee outlets as Starbucks and quickly began to expand.

In the same year, Starbucks opened its first locations outside Seattle at Waterfront Station in Vancouver, British Columbia, and Chicago, Illinois.[2. By 1. 98. 9, 4. 6 stores existed across the Northwest and Midwest and annually, Starbucks was roasting over 2,0. At the time of its initial public offering (IPO) on the stock market in June 1.

Starbucks had 1. 40 outlets, with a revenue of US$7. US$1. 3 million in 1. The company's market value was US$2. The 1. 2% portion of the company that was sold raised around US$2. By September 1. 99. Starbucks' share price had risen by 7. Watch Pink Cadillac Online Free HD. In July 2. 01. 3, over 1.

Starbucks app.[2. The company once again utilized the mobile platform when it launched the "Tweet- a- Coffee" promotion in October 2. On this occasion, the promotion also involved Twitter and customers were able to purchase a US$5 gift card for a friend by entering both "@tweetacoffee" and the friend's handle in a tweet.

Research firm Keyhole monitored the progress of the campaign and a December 6, 2. US$1. 80,0. 00 of purchases were made to date.[2. Expansion to new markets and products. The first Starbucks location outside North America opened in Tokyo, Japan, in 1. Starbucks entered the U. K. market in 1. 99.

USD acquisition of the then 5. UK- based Seattle Coffee Company, re- branding all the stores as Starbucks. In September 2. 00.

Starbucks opened its first store in Latin America, at Mexico City. Currently, there are over 5. Mexico and there are plans for the opening of up to 8.

In 1. 99. 9, Starbucks experimented with eateries in the San Francisco Bay area through a restaurant chain called Circadia.[3. These restaurants were soon "outed" as Starbucks establishments and converted to Starbucks cafes. In October 2. 00.

Starbucks established a coffee trading company in Lausanne, Switzerland to handle purchases of green coffee. All other coffee- related business continued to be managed from Seattle.[3. In April 2. 00. 3, Starbucks completed the purchase of Seattle's Best Coffee and Torrefazione Italia from AFC Enterprises for $7. The deal only gained 1.

Starbucks, but according to the Seattle Post- Intelligencer, the wholesale business was more significant.[3. In September 2. 00. Diedrich Coffee announced that it would sell most of its company- owned retail stores to Starbucks.

This sale included the company- owned locations of the Oregon- based Coffee People chain. Starbucks converted the Diedrich Coffee and Coffee People locations to Starbucks, although the Portland International Airport Coffee People locations were excluded from the sale.[3.

In August 2. 00. 3, Starbucks opened its first store in South America in Lima, Peru.[3. In 2. 00. 7, the company opened its first store in Russia, ten years after first registering a trademark there.[3.

In March 2. 00. 8, they purchased the manufacturer of the Clover Brewing System. They began testing the "fresh- pressed" coffee system at several Starbucks locations in Seattle, California, New York, and Boston.[3.

Graph showing the growth in the number of Starbucks stores between 1. In early 2. 00. 8, Starbucks started a community website, My Starbucks Idea, designed to collect suggestions and feedback from customers. Other users comment and vote on suggestions. Journalist Jack Schofield noted that "My Starbucks seems to be all sweetness and light at the moment, which I don't think is possible without quite a lot of censorship". The website is powered by Salesforce. In May 2. 00. 8, a loyalty program was introduced for registered users of the Starbucks Card (previously simply a gift card) offering perks such as free Wi- Fi Internet access, no charge for soy milk and flavored syrups, and free refills on brewed drip coffee, iced coffee, or tea.[4.

Reasons You Should Care a Lot About the 2. Census. Do you care about the 2.

You should. We all probably should care more about the 2. John Thompson, the director of the Census Bureau and the man in charge of running the 2. It’s hard to overstate what huge news this is, and yet the story isn’t getting a ton of attention—possibly because there’s a lot of other huge news too, and, well, the human brain can handle only so much. Doing your best to stay up with current events can often feel like drowning in a torrent of never…Read more Read.

Losing the director of the Census Bureau at this stage of the game is a big deal, because a leaderless Census Bureau means a possibly not- especially- accurate census in 2. American life. Thompson’s stepping- down might not be such a big deal if we had an administration that was prioritizing a fair and accurate census—but it looks like the White House has its hands full with other stuff, to put it mildly.

To get an idea of what Thompson’s departure means, I spoke to Kenneth Prewitt, former director of the Census Bureau and the current Carnegie Professor of Public Affairs and the Vice- President for Global Centers at Columbia University, about why we should care. And more important, why everyone should care, because it would be too easy to let this story disappear in the maelstrom of the current news cycle. Literally every American social program uses census numbers to allocate resources. Your fire department, your schools—the data gathered in the decadal census, determines, for example, whether new schools are opened or current schools are shut down.

Transportation grants and education grants, among others, are distributed proportionally. If the Veteran’s Administration wants to place a hospital for elderly veterans, they obviously want to select a location heavily populated by elderly veterans. If the numbers are off, the hospital gets mis- sited—and the vets don’t get health care. If you have phone phobia, you’re not alone. I’m a recovering member of the club myself.) If the…Read more Read. Prewitt continues, “Or take emergency relief.

After every census, [fire departments] recalibrate [their] entire system of emergency relief: where have people moved, what’s the age structure, do they have telephones, are they elderly, do they live alone? All of that is stuff that gets absorbed by fire departments, so when they get an emergency—there’s a flood, there’s a tornado—they know where the people are who have to be rescued. If they’re wrong, they don’t find people.” If you want your community to have the services it needs, your neighbors need to be counted. If you’re trying to govern a society and respond to citizen needs, you’ve got to know who they are, what their conditions are, and where they are,” says Prewitt. Running an accurate census takes money. Thompson stepped down amidst budget disputes.

Prewitt tells me, “Right now they are underfunded. The other thing that is seriously underfunded right now is the [census’] advertising campaign,” which was handled by professionals for the first time in 2. It’s very sophisticated stuff.. To ensure an accurate census, you need to open field offices, run outreach efforts, and hire a huge temporary workforce. Not enough money means not enough workers to conduct the census, and that means people will be undercounted. People who are undercounted are invisible.”3.

Fair representation hinges on a fair census. The census determines how the 4. House are allocated among the states. Every decade the population goes up in some states and down in others, and reps are redistributed accordingly.

As Prewitt notes in this recent interview in the Washington Post, “Repeated reallocation is fundamental to the fairness of our representative democracy.”4. You need a director who knows what they’re doing. If a new, qualified director isn’t ready to step in on July 1, even on an acting basis, other staffers will start to leave for other jobs.

There will be a morale problem, and there will be people who will have job opportunities who will go someplace else. Especially the high- powered math statisticians. They love the census because it is a big deal,” says Prewitt. A skeleton crew is not going to get a good count. Everyone wants a good census.

This is a bipartisan issue. Everyone wants their neighborhood and state counted and wants accurate numbers; fire departments and schools want adequate counts; retailers want accurate estimates of residents before investing in a given community. Prewitt notes: “The business community wants good numbers.

They don’t want to mis- locate a Wal- Mart because they misunderstood the population base. In some respects the commercial sector is one of the best defenders of a quality census.”Of every 1. Americans, 4. 51 of us will get cancer in a given year. But that varies depending on …Read more Read. But one could put one’s finger on the scale, either deliberately or through underfunding. Black Americans have historically been undercounted in the census; Prewitt also identifies “hard- to- count” communities: the poor, the non- English- speaking, immigrants, people who are suspicious of the government.

It takes a big effort to find and count those people, and that effort takes money and an organized staff. In fairly quiet ways, small ways, you can selectively undercount. You do it by where you spend your advertising dollar. You do it by where you put your best staff. You do it by where you open up offices.” Prewitt stresses that he’s not implying that anyone in the current administration is angling for selectively undercounting, but that even ordinary bureaucratic problems, like lack of funding or disorganization, can really foul things up. Vigilance is important.

The time to take action is now. Planning, testing, and advertising efforts need to get underway now. Prewitt tells me that “these two or three years leading to the census are every bit as important as the census itself.” You can’t postpone the census—it’s constitutionally mandated to occur every ten years whether we’re ready or not. And you can’t re- do a botched census.

Community groups may scream, mayors may say, “hey, we have a lot more people than that here,” but what’s done is done. Which means we need to talk to our reps (and our other community leaders) now.

I don’t know how you get the average citizen to pay attention to it until it’s too late. That’s the really scary thing,” warns Prewitt.

So do something. Start by talking to your mayor’s office, the chamber of commerce, churches and community groups, and veterans’ groups in your area. If it seems like no one’s doing anything, or they say “the census is three years from now, who cares?”, start a movement yourself in your community. Pressure your reps to care. Watch V_H_S: Viral Hindi Full Movie.

Prewitt says if he were trying to mobilize people, he would frame it this way: “I would say that President Trump can have a huge census. He can have a bigger census than Obama’s census in 2. Clinton’s census in 2.

Indeed a bigger census than George Washington’s in 1. The president of the United States can have the biggest and best census ever conducted..[Trump] likes big numbers, and he likes big numbers he believes he’s responsible for.

He can actually be responsible for the biggest and best census ever done.”Got it? Somebody start a hashtag. You don’t need to wait four years before you get your next say in how the government is run.…Read more Read.