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Ghostbusters’ Box Office Opens With $4. Million In First Weekend. TH UPDATE, MONDAY: The takeaway from this weekend is that when a studio tries to reboot a beloved 3.

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M production cost, the results shouldn’t be polarizing. The final opening figure for Paul Feig’s female spin on Ghostbusters is $4. Sony saw it yesterday. But as excited as Sony remains about that debut, particularly after weathering online attacks by haters, a majority of executives in town think it’s a lackluster result, particularly for a movie with a steep pricetag.

A $5. 0M- $6. 0M start for the new Ghostbusters would have been fantastic, and something this low means a greater dependence on overseas ticket sales. Ghostbusters will fall 5. M- $2. 3M), but many don’t think it will have the wildly high multiples that come with Feig and Melissa Mc. Carthy vehicles. The final domestic projection lies between $1. M- $1. 30. M, which, though more than Spy ($1. M), is less than Bridesmaids ($1. M) and The Heat ($1.

M). Let’s face it, the word- of- mouth is out on Ghostbusters, and that’s what has slowed it down: Post. Trak “definite recommend” fell to an OK 5. Finding Dory and Captain America: Civil War this summer. Overseas results are unclear for Ghostbusters, especially given the fact that Feig and Mc. Carthy titles haven’t cleared $2. M abroad. Furthermore, the best results for a U.

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S. comedy overseas is whenever it matches its domestic take. Given Ghostbusters’ huge cost, a profit is unlikely in The Heat sense. That 2. 01. 3 movie turned a profit of $6. M off of $2. 59. 3. M total revenues (global theatrical rental, TV and home entertainment) and total costs (across the same ancillaries) of $1. M. These results were triggered by a global B.

O. of $2. 30. M ($1. M domestic). Even if Ghostbusters puts up similar numbers, its global P& A and production cost are $1. M more expensive than Heat‘s. Two recent reboots with similar productions costs to Ghostbusters’ $1. M got away with opening in the $4.

M range: last year’s Mad Max Fury Road from Warner Bros and Sony/MGM’s 2. Bond title Casino Royale.

While Ghostbusters waited 2. Mad Max waited 3. Casino Royale took the 0. Fury Road. But here’s what they have that Ghostbusters does not: Both skew male and definitely can bank on overseas — plus, Fury Road was a seminal movie, beloved by critics and the Academy alike with 1. Oscars noms and six wins. The point being, Ghostbusters has more stacked against it than those franchises in regards to its longevity.

The go- to excuse for the less- than- spectacular opening for Ghostbusters was that Sony was too ambitious in re- starting this franchise with a female cast — that it completely put off guys. But the real reason more than anything else as to why Ghostbusters under- delivered: It’s not your typical, bawdy Feig/Mc. Carthy comedy but instead more family- friendly. That’s what everyone noticed and cried foul over in March after seeing the first trailer (one of the worst- rated in You. Tube history): They didn’t think it was funny.

The original Ghostbusters was never intended to be a family brand, it was a special effects tentpole with a sarcastic Saturday Night Live/National Lampoon/Second City sense of humor. Over time, it became kid- ified with its cartoon and video game ancillaries, and that’s the trap that Sony and the filmmakers fell into in reigniting this film.

It’s too goody goody, and audiences can smell that. If you’re going to hire Feig and Mc. Carthy, then they should execute what they’re known and loved for: a raunchy Ghostbusters. All the outrageous elements that have made Feig/Mc. Carthy films great — characters getting a bad batch of food poisoning, Mc. Carthy handing out the riot act, biting banter, cutthroat fights (that Mc. Carthy knife fight in Spy!) — have been traded in for an origins story about proton packs and a deep dive on phantom science; in sum, this Ghostbusters takes itself more seriously than the 1.

Despite the old saying that there’s no such thing as bad publicity, some believe that Sony and the filmmakers made too much out of the anti- feminist controversy. One major studio executive criticized Sony for continually addressing its bullies instead of ignoring them: “The media thrived on that anti- feminist through- line.

That message doesn’t work for Hillary Clinton in regards to getting her elected. It should never be about supporting or not supporting a movie just because it stars women. If the movie looks good, people should just go.” If Ghostbusters had more heat than hate, it would have climbed to greater heights.

Heading into the weekend, another box office analyst believed that Sony’s clash with its Ghostbusters detractors was a means to intrigue the public, get them in the door and distract them from what Ghostbusters really is: A saccharine movie that’s comedically pedestrian next to its 1. Last year, one of the problems cited in the reboot of New Line/Warner Bros.’ Vacation was how it failed to incorporate the original characters from the 1. Watch Crimson Rivers 2: Angels Of The Apocalypse Streaming.

Granted, most of the actors from the first Ghostbusters make cameos as different characters in the current version, but for some movie marketing folk, whenever a campaign is inclusive of its original elements, it goes a long way toward pulling the brand’s legacy demo back inside the theater. Says one rival distribution chief, “They allegedly made this film because there’s an enormous love for the franchise. If this is in fact the case, why would you go and alienate that core group?”The questions for Sony and the filmmakers moving forward: Do they raise the sense of humor to a fierce level with the next girl Ghostbusters? Do they go the guy route? Do they cross pollinate with both sexes? Or do they put Ghostbusters on pause? Despite the support this Ghostbusters has earned from critics, we can’t dismiss the fact it didn’t impress a good quadrant of fans, as males and over- 2.

B. For Sony, after everything they weathered in the lead up to Ghostbusters, the weekend is nothing less than a win in their book. In all fairness, they did implement a marketing campaign at the last minute which swelled their tracking upward from the $3. M range. And they delivered record B. O. openings for Feig and co- star Melissa Mc. Carthy. In a summer where film critics have a Roman emperor’s power over a tentpole’s fate, Sony was able to get them on board as they awarded Ghostbusters a 7. Rotten Tomatoes score.“This is the biggest opening for a live- action comedy in over a year and we reached a wide audience that’s both new and nostalgic,” said Sony marketing and distribution chief Josh Greenstein, who was over the moon yesterday. Watch A Band Called Death Online here. Melissa Mc. Carthy, Kristen Wiig, Kate Mc.

Kinnon and Leslie Jones made it fresh. I have to give credit to (producers) Amy Pascal and Ivan Reitman for bringing Ghostbusters back to the big screen and Paul Feig who cast the four brilliant leads.

We’ve successfully restarted this important brand, and we’re ecstatic in the wake of the $1. M- plus opening of The Secret Life Of Pets. We have room to run as we are the only live- action comedy in the market. We here at Sony commend Paul on a brilliant job with Ghostbusters.“The final top 2. July 1. 5- 1. 7 from Com.

Score: 1). The Secret Life of Pets (ILL/UNI), 4,3. M (- 5. 1%)/ Per screen avg.: $1. Total Cume: $2. 03.

M/Wk 2. 2). Ghostbusters (SONY), 3,9. M / Per screen: $1. Wk 1. 3.) The Legend of Tarzan (WB), 3,5.

M (- 4. 6%)/ Per screen: $3,2. Total cume: $1. 03. M/Wk 3. 4). Finding Dory (DIS), 3,5. M (- 4. 6%)/ Per screen: $3,1. Total cume: $4. 45.

M/Wk 5. 5). Mike and David Need Wedding Dates (FOX), 3,0. M (- 5. 4%)/ Per screen: $2,5. Total cume: $3. 1.

M/Wk 2. 6). The Purge: Election Day (UNI), 2,6. M (- 5. 0%)/ Per screen: $2,3. Total cume: $7. 1. M/Wk 3. 7). Central Intelligence (WB/NL/UNI), 2,3. M (- 3. 3%)/ Per screen: $2,2. Total: $1. 17. 6.

M/ Wk 5. 8). The Infiltrator (BG), 1,6. M/ Per screen: $3,3. Total: $6. 8. M/Wk 1 Wed. The BFG (DIS), 2,1.

M (- 5. 1%)/ Per screen: $1,7. Total cume: $4. 7. M/Wk 3. 10). Independence Day: Resurgence (FOX), 2,2.